Market research primary research
Before making your next business move, you need to know a lot more about your target market conducting both secondary and primary research can help.
Primary research is market research performed to meet specific needs secondary research uses the work of others and applies it to your company.
In this article, we give a complete overview on primary and secondary market research techniques, the benefits, the methods, and what mistakes to avoid.
An explanation of the differences between primary and secondary market research methods.
- Primary market research is a great way to gather information about your small business’ product or service idea you might conduct market research to determine.
- Iinformation that comes directly from the source--that is, potential customers you can compile this information yourself or hire someone else to gather it for you.
Definition of primary market research: data collected from its source and generally gathered by a business for its own specific purposes.